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Scheduling an Exhibition at your Gallery
An
exhibition is an excellent opportunity for your gallery to show a full
display of my work, and to take advantage of the publicity that can be
available to this type of Special Event. It allows both of us to
evaluate the potential for sales by giving my work its best chance for
success in the gallery. My business relationship with your gallery is
valuable to me, and I want it to be a successful partnership. I am
committed to trustworthiness, communication, and sharing the risks
involved in this business. It is with these thoughts in mind that I have
put together this plan for a successful exhibition where you and I are
both investing in promoting my work and your gallery together.
What I will do is:
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Provide at least
12 pieces of my best work to be displayed at your gallery on
consignment for the duration of the exhibition (usually about one
month). Please consult with me about consignment terms
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Cover the cost of
shipping my work to the gallery.
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Schedule the time
to attend an Opening Reception at your gallery so that your customers
can meet with me. If you think it would be appropriate, I may be able
to do a woodturning demonstration as well.
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Provide you with
color postcards announcing the exhibition and reception, as well as
other information that you can use to promote the event, such as
biography and process information, color posters, and digital images.
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Cover the cost of
hiring my photographer to create an ad that we can both use in
promoting this event.
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Publish the
exhibition dates on my website, which can serve as an information
source for potential customers, including providing a link to your
gallery’s website.
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What I ask you to do is:
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Take advantage of any opportunities for publicity in your area, such as “Special Events” listings in newspapers, local magazines, and on radio
stations.
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Mail postcards
(which I can provide) to your gallery’s customer mailing list in
advance of the event, inviting them to the exhibition and reception.
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Promote the
exhibition on your website, including images and other information.
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Provide quality
space in the gallery for a display of my work.
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Cover the costs involved with the reception, such as refreshments at
the event, etc.
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Split the cost with me of a quarter-page ad in a major Art magazine
such as American Craft, AmericanStyle, Southwest Art (or your region’s
equivalent).
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Split with me the cost of my travel expenses to the reception.
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Cover the cost of shipping any unsold pieces back to me (insured).
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I will expect payment for any pieces that are sold during the exhibition by 30 days following the close of the exhibition.
You may continue to
make sales of my work to customers who didn’t make their decision in
time for the exhibition under the same consignment terms for up to 6
months following the close of the exhibition, providing that the pieces
continue to be available. I will drop ship the sold piece to the
customer, or ship to the gallery. You will need to cover the cost of
shipping and insurance in the case of these post-exhibition sales. Any
inquiries that come to me through my website will be referred to your
gallery if I can identify that the customer saw my work there (otherwise
they will be given a list of galleries with yours included). It is my
policy not to sell my work “direct” over the internet.
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